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— Nir Eyal"The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions."
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Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.
— Roy H. Williams
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In China, going public has a cachet from a branding standpoint. It will improve our image to ad agencies, government regulators.
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