"As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no other brand, will still stand for vitality and driving pleasure in the future. But it will also represent efficiency and environmental friendliness."

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Look to the present. The great disease of 'I will be happy when ...' is sweeping the world. You know the symptoms. You start thinking: I'll be happy when I get that ... BMW ... promotion ... status ... money. The only way to cure the disease is to find happiness and meaning now.

— Marshall Goldsmith