"The one thing I have learned about editing over the years is that you have to edit and publish out of your own tastes, enthusiasms, and concerns, and not out of notions or guesswork about what other people might like to read."

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Your job as an executive is to edit, not write. It's OK to write once in a while but if you do it often there's a fundamental problem with the team. Every time you do something ask if you're writing or editing and get in the mode of editing.

— Jack Dorsey