"Mailer's Law: A thing either gets better or it costs more to run it the way it was."

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It's about the process. It's about getting better. 'Let's execute on this play, let's execute on this drive.' You do those things, and over the course of the season you'll get better as a team and you'll get to a point where hopefully you're playing at a high level to win the games that really become at another level.

— Tony Romo