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— Norman Vincent Peale"The power of the Plus Factor is potential but it is not self-activating. It is latent in human beings and will remain latent until it is activated."
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The Plus Factor makes its appearance in a person's life in proportion as that person is in harmony with God and His universal laws.
— Norman Vincent Peale
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The physician's ability to reassure the patient is a major factor in activating the body's own healing system.
— Norman Cousins
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