"If one wishes to become rich they must appear rich."

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First impressions are often the truest, as we find (not unfrequently) to our cost when we have been wheedled out of them by plausible professions or actions. A man's look is the work of years, it is stamped on his countenance by the events of his whole life, nay, more, by the hand of nature, and it is not to be got rid of easily.

— William Hazlitt