"I think the tricky balance, the most important thing more than the horror is to have a compelling story, compelling drama, a show about great characters that you care about and you want to come back every week to see what they're up to."

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I hate to think of a day where a compelling book or a compelling authorial voice would be lost simply because that person doesn't have a Web site. But I think that, to use the Internet in a positive way, to turn people on to reading, is something that authors shouldn't really shy away from necessarily.

— Marisha Pessl