"Anyone can wear any color. The question is about finding the right shade. There is a momentary trend to dark colors because when the financials are not that great, people go for black, navy and grey."

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We created this journey [in the Begin], sonically, that people can really wrap their heads around and live with and get to know us a little bit more. The dark colors, the light colors, our up-tempos, and our down-dreamy stuff.

— Jillian Hervey