"They don't like anyone who isn't Korean, and they don't like each other all that much, either. They're hardheaded, hard-drinking, tough little bastards, 'the Irish of Asia'."

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The fast growing markets - the BRICS and Next Eleven - are the key. The next billion consumers are not going to come from the US or Western Europe - they are coming from Asia, Latin America and Africa. Formula One follows our strategy: fast growing markets, data, and digital. All those three things Formula One has. And it involves a stunning array of companies. Now that doesn't mean there can't be more.

— Martin Sorrell