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— Pablo Picasso"What other movement determines the S line? Its aesthetic efficacity has long been noted by artists."
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Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.
— Paul Rand
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The information is there, you may not perceive it, but it does affect the lower orders. There are places where it just peaks out. It is like the color spectrum, it just simply goes beyond where you can perceive it any more but it is still going on. If you decide that the invisible continuation of the color spectrum is important to your sense of what reality is about, then you would want to extend it. Extend it as far as you could, as an aesthetic.
— Jerry Garcia
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