"The best thing that can happen is for the theme to be nice and clear from the beginning."

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In the beginning, me and my bandmates just did stuff on our own - we had smoke bombs, we'd dress as crazy and as weird as we possibly could, just to give ourselves a different ambience. But when we started making money, of course, the ideas started getting bigger. We were big fans of Broadway; we were like, "Man, when you go see a Broadway show, you just get pulled right out of reality; you're into their world for a two-hour period. It would be nice if we could do that onstage with a music concert".

— Philip Bailey