"A competitor continually sets new goals. He feels the need to keep raising the bar. If the fist goal is to make the team, and he achieves it, he immediately resets the goal to: I want to be a starter."

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Originally, we were going to set up a cappuccino bar in the showroom, but we've been so busy, ... We decided when we're old and grey, we're going to set up a coffee shop, and we formed the company about 18 months ago when we thought of the name. It's going to be TLC - Tastes Like Chocolate.

— Elizabeth Taylor