""Spirituality" in business sounds lofty. How practical is it? The answer is "very." There's a fundamental way in which Spirit and consciousness contribute to worldly success-and it has long been ignored."

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Oh Lord, there it is again. The question;" What kind of business should I start?" Incidentially, it has a twin that also sets me off: "What should I specialize in during the second year of my MBA studies?" Sorry, but those are two of the most profoundly upsetting questions anyone can ask - upsetting because the answer should be obvious: Do what turns you on, not what the statistics say is best.

— Tom Peters