"Pick three key attributes or features, get those things very, very right, and then forget about everything else… By focusing on only a few core features in the first version, you are forced to find the true essence and value of the product."

Next Quote

If, for instance, they have heard something from the postman, they attribute it to a semi-official statement; if they have fallen into conversation with a stranger at a bar, they can conscientiously describe him as a source that has hitherto proved unimpeachable. It is only when the journalist is reporting a whim of his own, and one to which he attaches minor importance, that he defines it as the opinion of well-informed circles.

— Evelyn Waugh