"Becaise I love God, I want to handle his truth with accuracy, clarity, and specificity. I want to build bridges of understanding from the wisdom of the Word to the details of people's lives. And because I love people, I will not be satisfied with lobbing grenades of general truth at them. Rather, through good questions, committed listening, and careful interpretation, I will enter their world with the understanding necessary to bring Christ's help to where it is really needed."

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We are all trained to be data driven people, but no hard data exist about the future. Therefore, the only way to look into the future with any degree of accuracy is to use theory, statements of what causes what and why. If executives have the right theories in their heads, they can very quickly interpret market developments. They can identify what matters and why, and act accordingly. So we suggest decision-makers should start by gaining a deep understanding of the relevant collection of theories, and then be alert for signals that indicate certain types of developments.

— Clayton Christensen