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Every revolution begins as consciousness because some group of people has to imagine change. You have to have the idea of change or at least have a hope before you can proceed. And that stage goes very quickly because a contagion of consciousness is within your control. But when you get to the stage of institutional change, it becomes a much slower process.
— Gloria Steinem
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If we think about emotion this way - as outside-in, not inside out - it is possible to understand how some people can have an enormous amount of influence over others. Some of us, after all, are very good at expressiing emotions and feelings, which means that we are far more emotionally contagious than the rest of us.
— Malcolm Gladwell
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