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"My advice is don't use technology primarily to lower costs. Use technology to create new, effective ways of touching the market and creating new businesses and if you do that right, the cost savings will come."

— Paul Saffo
paul saffo Quotes New Business,Touching

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Paul Saffo
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iStockphoto was revolutionizing the stock photography industry, establishing a whole new business model and democratizing stock art for everyone. It made sense for the industry-leading stock image company to take iStock to the next stage of growth, serving all markets at every price point.

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I run into people from the Lehigh Valley and Allentown all over the world, and they're obviously doing pretty well. They say, "Oh, it's pretty nice there now and there's a lot of new businesses that have come into the area." Nobody's telling me, "Yeah, I left." Everybody says, "You know, I'm there. It's great. It's really nice there, and you made our town famous."

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