"Before I even put pen to paper, in any sense, I'm like, "What's the coolest MacGuffin you can come up with? What are the last frames of this series?" The secret that's behind this entire thing is to be as evocative, original, thought-provoking and timely."

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Twitter is great and it's glorious and it's easy, but if somebody comes up with something kind of like Twitter tomorrow, that's better or smarter or more useful, in three weeks time, Twitter could more or less be history because that's how fast things go.

— Neil Gaiman