"If you want to gain market share at your competitor's expense - look for a customer that's suffering from too much complexity and simplify it."

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You can talk about strategy all you want, but what really matters is resilience. On the last nine holes of the Masters or the Open, there's going to come at least one point when you want to throw yourself in the nearest trash can and disappear. You know you can't hide. It's like you're walking down the fairway naked. The gallery knows what you've done, every other player knows and worst of all, you know. That's when you find out if you're a real competitor.

— Hale Irwin