"They really can’t afford to be contrarians. A major investment house can’t afford to do research for five customers who won’t generate a lot of commissions."

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How do we professionally manage content? We don’t. We shouldn’t manage content in the same way that we shouldn’t manage technology. Content and technology are merely a means to an end. What is the end? The end is the task the customer wishes to complete. That is what we should manage.

— Gerry McGovern