"And to all of you, what it really comes down to is: If you're buying a book with my name on it, I feel I owe it to you to have it be the best book that I can make it."

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The best way to do business with a liar is confront them with the truth. Tell them that you do business as a partner. If your lying customer still can't see the light, tell him that you may not be the best choice for business, and that you think you have someone that can serve him better. Then, refer him to the competitor that you hate the most.

— Jeffrey Gitomer