"I find more and more executives less and less well informed about the outside world, if only because they believe that the data on the computer printouts are ipso facto information."

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For thirty years most interface design, and most comptuer design, has been headed down the path of the "dramatic" machine. Its highest idea is to make a computer so exciting, so wonderful, so interesting, that we never want to be without it. A less-traveled path I call the "invisible"; its highest idea is to make a computer so imbedded, so fitting, so natural, that we use it without even thinking about it.

— Mark Weiser