"Negative thinking is always expensive--dragging us down mentally, emotionally, and physically--hence I refer to any indulgence in it as a luxury."

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In an age of social media and content being key, it's important to change the mold where you have $100,000 to $150,000 for one video. I hired some guys that are young, just out of college, and we used some new, far-less-expensive cameras and technology to make videos.

— Ronnie Dunn