"I shall borrow two words used for a slightly different purpose by the great demographer Alfred Lotka to distinguish between the two systems of heredity enjoyed by man: endosomatic or internal heredity for the ordinary or genetical heredity we have in common with animals; and exosomatic or external heredity for the non-genetic heredity that is peculiarly our own - the heredity that is mediated through tradition, by which I mean the transfer of information through non-genetic channels from one generation to the next."