"Hot air balloons are terrific to shoot from, although they have become very expensive, as has most lodging and food in the Napa Valley."

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And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.

— Seth Godin