"I became a professional cricket teacher about 20 years ago. I had a son born to me when I was 50, and I thought, he needs someone to bowl to him."

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If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.

— Adrian Frutiger