"Each of us spends money on things that we do not really need. You could take the money you're spending on those unnecessary things and give it to this organization the Against Malaria Foundation which would take the money you had given and use it to buy nets to protect children. And we know reliably that if we provide nets, they're used, and they reduce the number of children dying from malaria. Fortunately more and more people are understanding this idea, and the result is a growing movement effective altruism."

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Individual versus group selection results in a mix of altruism and selfishness, of virtue and sin, among the members of a society. If one colony member devotes its life to service over marriage, the individual is of benefit to the society, even though it does not have personal offspring. A soldier going into battle will benefit his country, but he runs a higher risk of death than one who does not. An altruist benefits the group, but a layabout or coward who saves his own energy and reduces his bodily risk passes the resulting social cost to others.

— E. O. Wilson