"Timberland is an all-American brand focused on work, utility and the outdoors, that managed to find a place in the fashion world as well"

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I think the more important task for a young person than developing a personal brand is figuring out what she's great at, what she loves to do, and how she can use that to leave an imprint in the world. Those are tough questions, but essential ones. Answer those - and the personal brand follows.

— Daniel H. Pink