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— Phil Keoghan"Anything new and different is most susceptible to market research."
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In the market economy the price that is offered is counted upon to produce the result that is sought.
— John Kenneth Galbraith
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The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted.
— James Surowiecki
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