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— Philip Gerard"Voice really depends on the answer to the question, Who is telling this story? . . . That will color your diction-and determine your metaphors, your sensibility."
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What do you want to achieve or avoid? The answers to this question are objectives. How will you go about achieving your desire results? The answer to this you can call strategy.
— William E. Rothschild
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The problem with ideology is if you got an ideology, you already got your mind made up, you know all the answers, and that makes evidence irrelevant and argument a waste of time, so you tend to govern by assertion and attack. The problem with that is that discourages thinking and gives you bad results.
— William J. Clinton
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