"The result can be quite new - perhaps a tendency to judge that something we've never conceived of is possible, or to feel sympathy for a trait or a type of person whom we've regarded with indifference or even hostility."

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The best way to make friends with an audience is to make them laugh. You don't get people to laugh unless they surrender - surrender their defenses, their hostilities. And once you make an audience laugh, they're with you. And they listen to you if you've got something to say. I have a theory that if you can make them laugh, they're your friends.

— Frank Capra