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— Philip Kotler"Every company should work hard to obsolete its own product line - before its competitors do."
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I may not be the most physical player, that's not my nature. But I am a competitor and I play as hard as I can.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
— Philip Kotler
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