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— Philip Kotler"Leaders such as Alexander the Great, Napoleon, Franklin D. Roosevelt and others promulgated a vision and a moving story of how their people could achieve a great purpose."
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
— Philip Kotler
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I did not always achieve what I set out to do. Nevertheless, my personal example certainly suggests that hands-on experience can be helpful to future leaders.
— Kofi Annan
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