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— Philip Kotler"The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner."
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Changes in the traditional way of building are only permitted if they are an improvement. Otherwise stay with what is traditional, for truth, even if it be hundreds of years old has a stronger inner bond with us than the lie that walks by our side.
— Adolf Loos
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Consent of the Networked will become the seminal book firmly establishing the responsibility of those who control the architecture and the politics of the network to the citizens who inhabit our new digital world. Consent of the Networked should be required reading for all of those involved in building our networked future as well as those who live in it.
— Joichi Ito
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