"The key word is flexibility, the ability to adapt constantly. Darwin said it clearly. People thought that he mainly talked about survival of the fittest. What he said was that the species that survive are usually not the smartest or the strongest, but the ones most responsive to change. So being attentive to customers and potential partners is my best advice--after, of course, perseverance and patience."

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It's more important than ever to define yourself in terms of what you stand for rather than what you make, because what you make is going to become outmoded faster than it has at any time in the past. ...hang on to the idea of who you are as a company, and focus not on what you do, but on what you could do. By being really clear about what you stand for and why you exist, you can see what you could do with a much more open mind. You enhance your ability to adapt to change.

— James C. Collins