"Subversive, ethical, ecological, political, humorous ... this is how I see my duty as a designer."

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On a global picture, if you look at the evolution of the shopping business model, many consumers tend to ask for faster shopping, which explains why e-commerce is so successful. I think the fashion clients will be more and more demanding of uniqueness and mix, match, and create-your-own-look silhouettes, as opposed to head-to-toe designers looks. Limited collections are very important, in my opinion. They put ready-to-wear at a different level, and they create pleasure and individuality.

— Laure Heriard-Dubreuil