"What I am after is the first impression - I want to show all one sees on first entering the room - what my eye takes in at first glance."

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All Coolidge had to do in 1924 was to keep his mean trap shut, to be elected. All Harding had to do in 1920 was repeat Avoid foreign entanglements. All Hoover had to do in 1928 was to endorse Coolidge. All Roosevelt had to do in 1932 was to point to Hoover.

— Robert E. Sherwood