"I fear this is not the right exchange to attain virtue, to exchange pleasures for pleasures, pains for pains and fears for fears, the greater for the less like coins, but that the only valid currency for which all these things should be exchanged is wisdom."

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If you cannot always elicit a straight answer from the unconscious brain, how can you access its knowledge? Sometimes the trick is merely to probe what your gut is telling you. So the next time a friend laments that she cannot decide between two options, tell her the easiest way to solve her problem: flip a coin. She should specify which option belongs to heads and which to tails, and then let the coin fly. The important part is to assess her gut feeling after the coin lands. If she feels a subtle sense of relief at being "told" what to do by the coin, that's the right choice for her.

— David Eagleman