"Undoubtedly to some, the idea of giving so much love to self will seem very cold, hard and unmerciful. Still this matter may be seen in a different light, when we find that 'looking out for number one,' as directed by the infinite, is really looking out for number two and is indeed the only way to permanently benefit number two."

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Let us sit and mock the good housewife Fortune from her wheel, that her gifts may henceforth be bestowed equally, I would we could do so for her benefits are mightily misplaced and the bountiful blind girl doth most mistake in her gifts to women. 'Tis true for those that she makes fair she scarce makes honest and those that she makes honest she makes very ill-favouredly. Nay, now thou goest from Fortunes office to Natures. Fortune reigns in gifts of the world, not in the lineaments of Nature.

— William Shakespeare