"We poor creatures are born for man's pleasure and amusement, and destined to go through endless sufferings and trials."

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You must find some way to elevate your act of writing into an entertainment. Usually this means giving the reader an enjoyable surprise. Any number of devices will do the job.... These seeming amusements in fact become your 'style.' When we say we like the style of certain writers, what we mean is that we like their personality as they express it on paper.

— William Zinsser