"I don't want to give too much away, but something horrible happens in 1977. That was also the year of the Queen's Silver Jubilee. I remember this jubilee. I remember receiving a commemorative coin from the school. I think it was a fifty pence piece. That was its monetary value, but it was not a normal fifty pence piece, and it would have been strange to try and use it in a shop."

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If you cannot always elicit a straight answer from the unconscious brain, how can you access its knowledge? Sometimes the trick is merely to probe what your gut is telling you. So the next time a friend laments that she cannot decide between two options, tell her the easiest way to solve her problem: flip a coin. She should specify which option belongs to heads and which to tails, and then let the coin fly. The important part is to assess her gut feeling after the coin lands. If she feels a subtle sense of relief at being "told" what to do by the coin, that's the right choice for her.

— David Eagleman