"My muse can take the form of a landscape, an era, a style of writing, a piece of music, and, perhaps that which I find strangest of all for a muse, a human female. Of course, she's also adept at taking the form of toothless old Japanese men or young English lads with tattoos."

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The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.

— John Kao