"But there is one thing most companies struggle to standardize, and ironically, it's the most important part of our efforts to gain and sustain results. It is leadership."

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The process of writing a book is infinitely more important than the book that is completed as a result of the writing, let alone the success or failure that book may have after it is written . . . the book is merely a symbol of the writing. In writing the book, I am living. I am growing. I am tapping myself. I am changing. The process is the product.

— Theodore Isaac Rubin