"A recurring ideal, I find, is that of simplicity. At times there comes the desire to write with great precision and clarity, words so simple and moving that they bring tears to the eyes."

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Yesterday I saw a child wearing a T-shirt that said, "If you love me, don't feed me junk food." I was delighted to see this, but I also know how difficult it can be to feed our children well, particularly when the foods that are most convenient and the most heavily advertised are often the ones we should avoid. Joel Fuhrman's new book is a blessing, because it makes it so much easier. It is excellent, and full of clarity, wisdom, and guidance you can trust. It can indeed give you the power to shape your child's health destiny - John Robbins

— Joel Fuhrman