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— Rachael Ray"Decide what it is that you are and then stay true to that thing. My brand is based very much on how I live my day-to-day life."
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The good news - and it is largely good news - is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark
— Tom Peters
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A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.
— Phil Knight
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