"The industrial landscape is already littered with remains of once successful companies that could not adapt their strategic vision to altered conditions of competition."

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Geometry, which should only obey Physics, when united with it sometimes commands it. If it happens that the question which we wish to examine is too complicated for all the elements to be able to enter into the analytical comparison we wish to make, we separate the more inconvenient [elements], we substitute others for them, less troublesome but also less real, and we are surprised to arrive, notwithstanding a painful labour, only at a result contradicted by nature; as if after having disguised it, cut it short or altered it, a purely mechanical combination could give it back to us.

— Jean le Rond d'Alembert