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— Ralph W. Moss"'Reach for a (cigarette) instead of a sweet' - ...advertising slogan..(of) Albert Lasker, (with) Mary Lasker, health philanthropist, and originator of the Lasker Awards, an American version of the Nobel Prize. ...and Memorial Sloan Kettering trustees."
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...Your company...will send drugs to all the underdeveloped countries of the world, and since they do not have any standards, we will fool them all and can make a great big profit and never tell the doctors that there is a risk.....You will meet the standards of the country in which you are advertising, not the...proper standard...I would think that you would not sleep at night....I do not think this country will not stand for it.
— Gaylord Nelson
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At the end of every day, having a clientele that speaks well of you, that's the largest source of business. I don't care what kind of business you're in. Clients referring us to their friends or relatives is so much more powerful than any advertising we could ever do.
— Charles R. Schwab
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