"As Arkwright and Whitney were the demi-gods of cotton, so prolific Time will yet bring an inventor to every plant. There is not a property in nature but a mind is born to seek and find it."

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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.

— Marshall McLuhan