"By focusing on teaching businesses about the ROI they can achieve by preserving and investing in nature, you're expanding the scope of the impact you can have."

Previous Quote

Those people who say that America is finite are some sense right. The environmental movement, for example, has a great wisdom to it: we need to protect, to preserve, to shelter as much as we need to develop. But I think this always has to be juxtaposed against the optimism of old, which is now represented in part by immigrants. I would like to see America achieve a kind of balance between optimism and tragedy, between possibility and skepticism.

— Richard Rodriguez