"If you look at a farmer and his daily expenditure on existing energy services, it is much higher on an incremental delta basis. And then there is an emotional cost of not providing their kids with the right to educate. If you calculate these costs in economic terms and create a financing mechanism for them to buy it, the emotional delta cost is much higher compared to their household."

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Historical romance is still very strong in the market. Writers of historical romance are making the bestselling lists on a regular basis and careers are growing. However, since there is much more variety in romance today, the total sales of historicals might be down from their peak. The talk of the market softening is a reflection of this, and of the fact that one does not see big growth in this area of the market.

— Madeline Hunter